ABOUT ME
I’m a strategic marketing communications consultant with 20 years of international experience spanning South Africa, the U.S., Vietnam,and China. I specialize in marketing communications, brand management, and strategic advisory for purpose-driven organizations, with experience in the education, nonprofit, FMCG, and automotive sectors. My strength lies in blending cross-cultural insight, brand narrative and strategic communication savvy towards stakeholder engagement and reputation management to grow clients’ brand influence and impact.
My background and passion lies in developing and implementing communication, engagement, and brand reputation and positioning campaigns, internal and external communication, and building and training high-performance teams and processes. I help organizations and cross-functional teams align behind clear, purpose-driven narratives, and offer consulting and fractional marketing communication services to organizations with small teams or limited capacity.
EXPERTISE AND FOCUS AREAS
- Strategic Communication – incl crisis comms
- Brand narrative & positioning, storytelling, and content development
- Integrated marketing & brand management
- Leadership & cross-cultural team management
- Strategic planning & organizational alignment
- Stakeholder engagement & partnership development
- Training, facilitation, and team building
- Non-profit & Education Marketing Communications
WHERE I’VE WORKED
A former newspaper reporter, I’ve served in the (higher) education and non-profit sectors, at start-ups, and in regional roles at PR and marketing agencies.
HOW TO REACH ME
Email: marco.bouwer@symplavise.com
symplavise.com 