ABOUT ME
With nearly 20 years of experience in market insights, strategy, and customer success, I have built a career at the intersection of data-driven decision-making and commercial impact. My expertise spans global markets and industries, with a strong focus on tourism, financial services, FMCG, and technology. As the Founder & Director of Oaktree Insights & Consulting, I work with organisations to bridge the gap between data, business objectives, and technology, ensuring that insights drive meaningful business growth.
Beyond business strategy, I am passionate about optimising customer experiences and fostering client success. I have led high-performing teams, built new business units, and driven measurable improvements in revenue, profitability, and client satisfaction. As a frequent speaker at industry events, I enjoy shaping conversations around innovation, customer engagement, and the role of AI in market research. I have a deep interest in the role of generative AI in multilingual societies and its impact on the evolution of languages.
I have lived and worked in New Zealand, Australia, Thailand, Japan, and Singapore, advising businesses across the Asia-Pacific region.
EXPERTISE & FOCUS AREAS
Now, through Symplavise and Oaktree Insights & Consulting, I provide advisory and facilitation services to organisations looking to elevate their employee, customer and commercial outcomes via data-driven insights. My services focus on helping clients amplify the voice of the customer, break down data siloes, and leverage existing and new data sources to optimise sales and marketing spend. I work with businesses to refine their market entry and expansion strategies, facilitate workshops on customer insights, and drive efficiency and effectiveness through data-led decision-making.
WHERE I’VE WORKED
- Founder & Director, Oaktree Insights & Consulting | Market insights and data strategy consultancy
- Project Consultant, Incisive Consultancy (Remote) | AI-driven customer experience pilot
- Director, Key Accounts, Kantar Singapore | Led a team servicing 30+ global brands
- Head of Client Growth, Kantar Singapore | Drove revenue diversification and client acquisition
- Head of Kantar TNS, and Chief Strategic Officer, Kantar Thailand | Led business strategy and market expansion
- Executive Director, Kantar TNS New Zealand | Business development and strategic growth leader
- Group Client Director, Kantar TNS New Zealand | Senior client advisor
- Board Member, Auckland Conservation Board | Advised on conservation and environmental strategy
HOW TO REACH ME
Email: emma.eichbaum@symplavise.com
symplavise.com 